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Your company values are more than just words, they are a way of life and are meant to be lived. Now more than ever is this becoming evident just how important this is. When done well, a defined set of values serves as your guide to continue your Culture's growth and influence the business strategies and your brand. We all have rockstars, but for me, no one gets a free values pass.
Read MoreYou may be wondering what kind of Culture and Business lessons we can learn from swapping a business suit for a wetsuit? Surfing has been a constant learning experience, and it has taught me to be philosophical about life. Respect the ocean, be humble, get up after a failure, adapt to the conditions, persevere, take opportunities, learn from them and have fun.
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